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Protexure Tips: Connecting with Your Clients

April 10, 2013

Here at Protexure Lawyers, we specialize in Professional Liability Insurance Policies for Small Law Firms. We consider ourselves advocates for the Small Firm & Solo Practitioner, and we are here to help you make your practice the best it can be. One of the most important aspects of running your practice is connecting with your clients. Knowing your clients on a professional level is important and essential to business, but getting to know a client on a personal level will turn that client into a repeat client. Though we preach the use of Social Media as a marketing tool here on the Protexure Lawyers Blog, word of mouth advertising, referrals, and client retention??are not to be overlooked! Here are a few tips from our staff on how to connect personally with your clients:

1. Keep the Client Informed

Just like all people, clients want to be in the know as to what is being performed??pertaining to the case you are working on for them. Whether it be a large corporation’s liquidation or a simple building contract, keeping the client informed all the way throughout the process (or at least promptly at the start and the end of billing) will help build trust in the relationship and lead to repeat business in the future.

2. Two Words: “Thank You”

Ever heard the phrase: “Kill ’em with kindness”? That’s the idea behind this Protexure Tip! Simple??Thank You??cards can be made up inexpensively and can be well worth the fee. Certain situations call for a Thank You card, including but not limited to: after meeting with a prospective client,??at the start of work for??a??client, and most importantly, after the work is done for a client. Thank You emails could suffice as a cost-saving measure, however a physical card provides that personal touch that is both memorable and hard to come across in our digital age. Small things like that will help retain your existing clients.

3. Give Clients the Opportunity to Give Feedback

Many Small Firms have a Referral Process, where people are able to refer your firm to other prospective clients. Referral systems can be as simple as a small, business card sized paper to hand out to friends and family, or it could be implemented in a survey. Feedback can be compiled to figure out what your firm excels at in the eyes of clients, and what needs to be improved upon. It shows the client that you value their opinion, once again building a personal connection with them. Use a combination of a Survey and Referral System to set yourself apart from other firms.

Following these tips can give your firm a competitive advantage of excellent client satisfaction, no matter what areas of law your firm focuses on. For a new or small firm, building a solid client base might seem like a daunting task, but we at Protexure Lawyers are here to help guide your practice to success!

If you are a Small Firm or Solo Practitioner seeking Professional Liability Coverage, we are here for you! Please visit our website?? call (888) 803-9898 for a Quick, Free Quote. Our Policy Rates are extremely competitive and geared towards the needs of Small Firms and Solo Practitioners. Don???t forget to Like us on??Facebook, Follow us on??Twitter, and, as always, follow this??WordPress Blog??for the latest news, tips, and guides for Small Firms and Solo Practitioners!

Protexure Lawyers /// Professional Liability Made Easy

“I found the Protexure representatives to be extremely professional, knowledgeable, and courteous. They found similar coverage for me for a substantial amount less than I had been paying. I have been pleased with Protexure’s service and would recommend it highly.”

- David M. Lipschutz, Esquire

Receiving a quote from Protexure Lawyers is made super easy by the quick response time of their team. The renewal process is different from what I have ever seen, they offer a mostly filled out application which made the process even easier for me!

- Eric Schwab - Woodbridge, NJ

It was a pleasure working with you, - you gave me the most competitive price, quick turn around and good follow-up.

- Howard S. Kavenow

My account representative was very helpful in assisting me to complete my application. He made me feel like my questions and my business were a priority to him.

- Kim Davis

When faced with a substantial increase from our existing malpractice carrier, we received the name Protexure Lawyers from a referral. On contact, they were not only very prompt in processing our application, but also responded to several coverage questions we had. So far, the service has been excellent.

- Law Office of Shriver, O'Neill & Thompson

Mr. Dixon contacted me many months ago and I told him I renew my policy in September and that it would be helpful to contact me in July or August of this year. He did that; he was very patient with me and assisted me with the application process. He was extremely prompt in replying to my inquiries. I had been with the same company for many years so I was reluctant to leave them. He made the transition quite simple. I am fortunate that he was the salesman who contacted me.

- Robert Lewin

Thanks. You guys got my business because (a) your price was great, and (b) you were responsive and on top of things (a number of insurers surprisingly were not).

- Scott Maxwell

I first came in contact with Ryan on a cold call. Usually I am dismissive of these types of calls, but Ryan was brief and to the point - no hard sell or over promising. In the end, I received a less expensive policy than others I researched. I guess not all cold calls are a bad thing.

- Steve Hunter

Ryan offered to compare my current insurance with what he and his company could offer. I took him up on this, and gave him my pertinent information. I did my own research, and discovered that his quote was lower and the carrier had an A rating. I contacted my existing agent to see if she could match the quote. I had been her customer for a number of years and thought that was fair. She was unable to match Ryan's offer.

- Steve Hunter

I discussed some minor differences in the policies with my account representative, and throughout the process, he was easy to reach and called me back promptly. I value this a great deal. In the end, it was clear to me that I would receive a less expensive policy than I currently have, with the same coverage and excellent customer service.

- Steve Hunter

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