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Protexure Tips: Starting up a Solo Practice

July 26, 2013

For many reasons, opening a solo practice is more popular among practicing attorneys than ever before. Whether you just need a change of pace or you???re struggling to find satisfaction at your current firm, you might be thinking about opening up your own shop. At Protexure, we pride ourselves on being advocates for the solo and small firm. If you???re preparing to fly solo (or just feeling entrepreneurial), check out some of our most useful startup tips below.

1. Control your overhead costs

As reflected in a previous post, one of the first decisions you need to make when you open any law firm is what type of infrastructure you want to implement (check out this post for details). If you???re just starting out and want to keep costs at a minimum, choose a home office setup. This will avoid costs related to rent, operating expenses, and may save you some money on your taxes. Try to let your firm grow naturally, by hiring staff only when business picks up enough to make it necessary. Patience is huge in any small business, but it is especially important in a solo law practice.

2. Take advantage of online marketing

The best thing about marketing in the 21st century is that it can be done less expensively and more effectively than ever before by taking advantage of the internet. Content marketing through blogs is an effective way to spread your message. Many small businesses attempt to take advantage of online marketing, but they sometimes miss the target with the content they put out. Your marketing campaign must highlight your knowledge of your area(s) of practice and your willingness to help potential clients. To start out, create a free blog on a site like WordPress, Blogger, or Weebly, and write articles answering the questions you get asked the most. Promote your blog through other social media networks and direct email advertising, and reach your target audience. (We will discuss Small and Solo Firm marketing tips in more detail in a future article)

3. Don’t be afraid to get started

Diligence is key, and you don’t want to rush into anything without the necessary planning. But, some solo practitioners are understandably reluctant to make the leap after doing the necessary amount of planning. Gather the equipment you need to get started (a computer, printer, scanner, practice management software, etc.) and go for it!

If you are a small Firm or solo practitioner seeking Professional Liability Coverage, we are here for you! Please visit our website ( call (877) 569-4111 for a Quick, Free Quote. Our policy rates are extremely competitive and geared towards the needs of small Firms and solo practitioners. Don???t forget to Like us on??Facebook, Follow us on??Twitter, and, as always, follow this??WordPress??Blog??for the latest news, tips, and guides for small firms and solo practitioners!

Protexure Lawyers /// Professional Liability Made Easy

“I found the Protexure representatives to be extremely professional, knowledgeable, and courteous. They found similar coverage for me for a substantial amount less than I had been paying. I have been pleased with Protexure’s service and would recommend it highly.”

- David M. Lipschutz, Esquire

Receiving a quote from Protexure Lawyers is made super easy by the quick response time of their team. The renewal process is different from what I have ever seen, they offer a mostly filled out application which made the process even easier for me!

- Eric Schwab - Woodbridge, NJ

It was a pleasure working with you, - you gave me the most competitive price, quick turn around and good follow-up.

- Howard S. Kavenow

My account representative was very helpful in assisting me to complete my application. He made me feel like my questions and my business were a priority to him.

- Kim Davis

When faced with a substantial increase from our existing malpractice carrier, we received the name Protexure Lawyers from a referral. On contact, they were not only very prompt in processing our application, but also responded to several coverage questions we had. So far, the service has been excellent.

- Law Office of Shriver, O'Neill & Thompson

Mr. Dixon contacted me many months ago and I told him I renew my policy in September and that it would be helpful to contact me in July or August of this year. He did that; he was very patient with me and assisted me with the application process. He was extremely prompt in replying to my inquiries. I had been with the same company for many years so I was reluctant to leave them. He made the transition quite simple. I am fortunate that he was the salesman who contacted me.

- Robert Lewin

Thanks. You guys got my business because (a) your price was great, and (b) you were responsive and on top of things (a number of insurers surprisingly were not).

- Scott Maxwell

I first came in contact with Ryan on a cold call. Usually I am dismissive of these types of calls, but Ryan was brief and to the point - no hard sell or over promising. In the end, I received a less expensive policy than others I researched. I guess not all cold calls are a bad thing.

- Steve Hunter

Ryan offered to compare my current insurance with what he and his company could offer. I took him up on this, and gave him my pertinent information. I did my own research, and discovered that his quote was lower and the carrier had an A rating. I contacted my existing agent to see if she could match the quote. I had been her customer for a number of years and thought that was fair. She was unable to match Ryan's offer.

- Steve Hunter

I discussed some minor differences in the policies with my account representative, and throughout the process, he was easy to reach and called me back promptly. I value this a great deal. In the end, it was clear to me that I would receive a less expensive policy than I currently have, with the same coverage and excellent customer service.

- Steve Hunter

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